Adriana Ferrer
Animation and Interactive Producer / Digital Media Artist
415 240 6649
adriana@amultimedia.net
 
OBJECTIVE

To obtain a position as a Producer or Project Manager for projects in the Film, Advertising, Animation, TV, and/or Events industry that will allow me to utilize my project management and creative experience.

 
HIGHLIGHTS

3 years of Management experience working with creative teams, managing art & animation assets, monitoring budgets and schedules.
Over 6 years experience working in TV shows and animation projects.
Over 10 years working as an Art Director, Video editor and Designer for TV shows, web and print advertising.

 
RELATED EXPERIENCE
LeapFrog ........................................................................................ (April 2006 – August 2006)
Animation Producer
- Summary: Partnered with Creative Director, Senior Animation Producer, and Game Content Producer to merge creative and production management efforts to complete screen-based game animation productions on time and on budget.
Maintained production schedules, budgets, and staffing requirements and managed daily workflow of 4 game titles for the Leapster platform 2007.
- Responsibilities:
Liaison with Game Content Producer:
* Understanding and interpretation of Content Producer feedback to help ensure animation department’s productivity.
* Worked with Game Producer to set scope of work, adjust budget and schedule to meet game needs.
* Acted as a liaison between Content Producer, Animation Team and External Animation Studios.
- Team management:
* Worked as a hub for communication by assisting in correspondence between: Animation Director, Lead Animator, Content Producer, Technical Director, Programmers, and Independent contractors.
* As the game title’s animation team manager: managed the animation team and coordinator’s schedules.
* Worked closely with external animation vendors to maintain quality of the deliverables.
* Worked to unify and motivate team members and foster communication among all the members.
* Participated actively in the hiring of team members, coordinators and vendors.
* Helped create and implement departmental processes. Created forms, reports and log sheets to facilitate daily tasks and project status.
- Day to day tasks:
* Ran the operations of the game animation production. Monitored budget, schedule and staff needs.
* Managed Daily reviews with animation team, game producers, external vendors: set agendas, monitored pace and shift priorities as needed; communicated relevant production issues to Title Producers and Senior Animation Producer.
* Scheduled and supervised execution of daily art/design/animation workflow.
* Created and maintained flowcharts of assets locations, stage of production and stage of approval process.
* Checked that all assets from externals delivered as per spec for internal review. Arranged and coordinated reviews.
 
OgilvyOne _________________________________________ Advertising Agency (Nov. 2005 – Feb. 2006)
Producer
- Summary: Project management of multiple interactive marketing, including on-line banner campaigns, rich media experiences, and e-mail. Account: Yahoo! Music
- Responsibilities:
* Responsible for coordinating the creative and production departments to ensure project milestones and overall client engagements were completed on time, on budget and to the quality standards.
* Oversight of project definition and scoping, managed scope changes, monitored day-to-day activities.
* Worked with resources to build teams.
* Creation of estimates, work orders, assets spreadsheets, schedules, and set up the Request Trackers.
* Client Reviews: Posting on-line review material and set up of internal meetings.
* Worked with account executives to create meeting reports, production status and client reports.
 

Adrenaline Entertainment ____________________ Media Production Studio (March 2001 - March 2005)
Company Founder and Owner / Art Director / Producer
- Summary: Art directed, designed and produced visual media (print, web, broadcast, animations) for corporate image, promotional events, broadcast, advertising and marketing campaigns.
Accounts: Los Portales Medical Center, Spin TV, GEM Media, Adventurous Sports.
- Responsibilities:
* Production management: planning projects; coordinating media with design studios and freelancers.
* Schedule, budget, media production set up and planning.
* Supervision of broadcast traffic; quality control; management of crew, talent and creative teams during design process, photo/video shootings and post-production.
* Basic administrative and finances tasks. Responsible for client base and relations.

 
Creative Image ______________________________________ Production Studio (May 2000 - May 2001)
Art Director / Senior Video Editor.
- Summary: Edited and animated corporate videos and TV spots in Spanish, English and Portuguese.
- Accounts: BBDO, Visa, FedEx, Hypercom.
* Coordinated designers and editors. Managed video and animation assets during post-production.
* Creation of company marketing material. Designed print and video presentations for client meetings and bits.
* On set: worked as script supervisor and production assistant.
 
OTHER WORK EXPERIENCE

The Kessler Group ____________________Marketing and portfolio solutions (August 2006 - October 2006)
Associate Producer Account: Washington Mutual

Latino Agency ___________________________________ Advertising Agency (March 2005 - August 2005)
Art Director Accounts: Comcast, River Rock Casino, CSAN

Perfect Image ________________________________________ Production Studio (Dec. 2001 - July 2002)
Video Editor
- TV Shows: Jamz, Planeta Rock, Padrisimo.

Feldenkrais and Associates ____________________________________ Law Firm (June 2001 - Dec. 2001)
Art Director, Marketing Department / Media Coordinator
- Summary: Produced Web material and TV spot for corporate image, seminars, and advertising.

WRI __________________________________Web Design and Hosting Company (Sept. 1999 - May 2000)
Web Designer

Red Colombia _________________________________________ Web Design Firm (July 1996 - Dec. 1996)
Web Designer / Event coordinator

P & V ______________________________________________Set Design Firm (January 1995 - June. 1995)
Set Designer

- Summary: Design and construction of 3d models. Project management:construction team coordinator, event set up and supervision.

 
EDUCATION
1998 - 2000 Associate of Science Computer Animation The Art Institute of Fort Lauderdale
1990 - 1996 Bachelor of Science Industrial Design Pontificia University Javeriana
Classes and Workshops
2005
Lighting for Film and Video Film Arts Foundation
2005
Independent Film Making A-Z Film Arts Foundation
2004
Digital Media Production Training Pixel Corps
2000
Siggraph Computer Animation Seminars & Workshops
1998
Adobe AfterEffects Seminar Post-production Seminar
1998
Computer Graphics Kaiser College
1994
Package design workshop Package Design Workshop
1991
Design in concert Industrial Design Seminar & Workshops
KNOWLEDGE & SKILLS

Computer: Mac OSX and PC
Software:
* Project Management: Alien Brain, Word, Excel, MS Project, Power Point, FastTrack, File Maker Pro, Quicken, Acrobat, Vision, LeapFrog proprietary software.
* Animation & Editing: Media100, Final Cut Pro, Fast Liquid, After Effects, 3d max, DVD Studio Pro, Media Cleaner Pro, Compressor, DVD Studio Pro.
* Graphics: PhotoShop CS2, Illustrator CS2, In Design CS2, Freehand, QuarkXPress, Dream Weaver, Flash, Director.

Management skills:
* Ability to prioritize tasks and anticipate workflow. Highly process-oriented.
* Analytical and interpersonal skills to effectively work manage creative teams. Excellent interpersonal and organizational skills.
* Operations management, project planning, budgeting, scheduling, and presentations experience.

Creative skills:
* 5 years Video Editing and motion graphics experience working in music TV shows and corporate videos.
* Equipment knowledge:Beta cam SP, DV / DVCAM players, ¾, S-VHS, VHS players.
* Production experience as a P.A. props, crafts, set decoration, and script supervisor.
* Design experience: Broadcast animations, industrial design, set design, graphic & web design.
* Trained as an Industrial Designer; developed skills creating and developing concepts to optimize function and value of a product, team or workspace in areas of management, marketing and media development. Trained in the production arena to improve workflow, layout, and quality. Research experience and comprehensive understanding of factors to develop effective solutions for any type of visual media, space planning, exhibit design, marketing or client's image.

Personal skills:
* Organizational, problem solving, multi tasking, detail oriented, research, team oriented. Self-motivated and driven.
Enjoy working with different workflows and pipelines. Ability to work well independently and within a group setting.
* Languages: Fluent English and Spanish, basic Portuguese, beginner Arabic.